FGI’s fieldworkers mostly operate in consumer convergence points throughout South Africa such as taxi ranks, shopping centres, hair salons, community centers and CBD’s. The mobility of FGI fieldworkers also enables them to conduct interviews in homes as well as other contact areas specified by our clients. FGI offers both qualitative and quantitative research services to its clients, including the following:
• Face-to-face interviews using mobile devices
• Audits – including photographs, GIS mapping, stocking level checks, price checks and POS verification
• Geographical information services (GIS) studies
• Telephonic interviews
• Online surveys
• Mobile-centric panel surveys and crowd-sourcing
• Advertising testing
• Media optimization studies
• Blind taste testing
• Mystery shopping
• Focus groups
• In-depth personal interviews
• Vox pops (video interview with analysis)