End-to-end market research across Africa, built for better decisions.
FGI Africa Research combines fieldwork, analysis and practical interpretation to help clients move with confidence. We deliver the agility of an independent consultancy with the rigour and reach needed for complex work across African markets.
Why clients choose FGI
End-to-end research capability across Africa, delivered with agility, rigour and practical insight.
End-to-end capability
Research design, fieldwork, analysis and reporting under one roof.
29 African markets
Multi-market research delivered with local reach and central quality control.
Senior-led delivery
Hands-on leadership from project design through to insight.
Hard-to-reach audiences
Experience reaching niche, specialist and difficult-to-recruit groups.
How we help clients
We combine sharp human insight with modern technology to help clients make better decisions, faster.
Rapid Market Read
Fast-turnaround research for urgent business decisions, quick validation and directional insight.
Customer & Stakeholder Studies
Research to assess demand, risk, customer behaviour and market realities before entering or growing in a market.
Campaign Testing
Understand perceptions, experiences, unmet needs and decision drivers among customers, partners, citizens or specialist groups.
Concept, Message & Campaign Testing
Test ideas, propositions, messaging or creative before rollout.
How it works
Step 1: Submit your brief
Complete the short briefing form with your objectives, target audience, timing and budget.
Step 2: Receive your proposal
We send a research proposal outlining the recommended approach, sample, timing and cost.
Step 3: Approve the questionnaire
We draft the questionnaire and refine it with your feedback before sign-off.
Step 4: Survey setup and testing
We program the approved questionnaire on our platform and test it before launch.
Step 5: Data collection
We collect responses using the agreed method, whether online, telephonic or face to face.
Step 6: Quality control
We review the data for accuracy and consistency before moving into analysis and reporting.
Step 7: Analysis & Delivery
Packaged research results and raw data file submitted.
FAQs
Common Questions and Answers
We provide a 100% turnkey quantitative and qualitative market research service, including sample design, questionnaire design and scripting, data collection, data analysis, reporting and project management. We also provide panel recruitment and management services through our access to over 300,000 opted-in online consumers.
Greater speed and lower costs. We have re-engineered our business with technology and AI tools to be able to action market research projects in record time, without compromising quality and depth of insight. This greater business efficiency has allowed us to pass on lower costs to our clients.
Our typical turnaround time varies depending on the project scope, but we strive to deliver insights within 3-10 days.
No. Data quality is non-negotiable. Clients turn to FGI Africa for fast, accurate insights that power confident decisions. Our agile structure delivers results in days without sacrificing quality
Yes, we tailor our services to fit your specific requirements and objectives, ensuring you get the most relevant insights.
We go where others can’t, reaching niche and hard-to-find audiences. Paired with smart tech and innovative methods, we bring clarity to every corner of your market.
We can action research projects in 29 African markets, including Angola, Botswana, Burkino Faso, Cabo Verde, Cameroon, Central African Republic, Comoros, Democratic Republic of Congo, Republic of Congo, Cote d’Ivoire, Eswatini, Ethiopia, Ghana, Kenya, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Nigeria, Seychelles, South Africa, South Sudan, Sudan, Tanzania, Uganda, Zambia, Zimbabwe.
We serve all industries and sectors, including Private, Public and NGO sectors. We are equally equipped and experienced in conducting business-to-consumer (B2C) and business-to-business (B2B) research. We have worked with corporates, Governments, not-for-profit organisations, educational institutions and other market research organisations.
Yes, we have worked with numerous small and medium sized businesses across different African markets. No project is too big or too small for us.
Yes, we have run multiple nationally representative projects in South Africa and other African markets. In addition to planning and project managing nationally representative research projects, we are skilled and experienced in designing nationally representative samples and sample weighting methods.
Connect With Us
If you have any more questions or need further assistance, feel free to reach out.