01
Movement and public transport
How people commute, trade and move through cities influences product access, media exposure and purchasing behaviour.
South African roots · African reach
Research grounded in how Africa really lives, works and decides.
FGI combines local market understanding, senior research leadership, experienced fieldwork and disciplined quality control to help organisations make confident decisions across South Africa and wider Africa.
Quantitative and qualitative
Multi-market fieldwork
Central quality assurance
Movement, commerce and everyday African life
Consumers and markets
South African context
26+ markets
Local African delivery capability coordinated through one team
20+ years
Senior experience across research, media and consumer insight
Quant + qual
CAPI, CATI, CAWI, focus groups, IDIs and specialist recruitment
Central QC
Consistent controls across markets, methods and fieldwork teams
Understanding real African markets
Africa is not one market—and useful research starts with that truth.
Consumers move between formal and informal economies, global brands and local realities, dense cities and rural communities. Research methods must be designed around those differences.
FGI understands both the boardroom and the street, the city and the
village, the formal economy and the informal economy.
02
Markets and local commerce
Formal retail and informal trade coexist, requiring research grounded in actual shopper and route-to-market realities.
03
Modern African cities
Sophisticated commercial centres sit alongside highly varied consumer, infrastructure and income contexts.
04
Communities and human context
Culture, language, family, community and lived experience shape how people interpret questions and make decisions.
Research capabilities
Research designed around the decision—not a standard formula.
FGI combines research design, local fieldwork, quality control and practical interpretation in one connected process.
01 · African fieldwork
Multi-market fieldwork coordinated through one accountable team.
Local recruitment, translation, interviewer teams, fieldwork tracking and quality controls are centrally managed to provide consistent delivery across markets.
02 · Quantitative
Quantitative research
Structured data collection for consumer, stakeholder, public-opinion and nationally representative studies.
03 · Qualitative
Qualitative research
Context-rich exploration of behaviour, motivations, needs, experiences and decision-making.
04 · Customers
Customer and stakeholder studies
Understand perceptions, satisfaction, unmet needs, behaviour and the factors influencing customer decisions.
05 · Testing
Concept, proposition and campaign testing
Evaluate products, ideas, messages and creative executions before committing to wider market rollout.
06 · Operations and reporting
End-to-end project management and decision-ready reporting.
From questionnaire design and setup through data collection, quality assurance, analysis and reporting, the entire process remains connected and accountable.
African coverage
Local context in every market. Consistent standards across them.
FGI combines the knowledge and cultural fluency of local teams with central project direction, fieldwork monitoring and quality assurance.
Southern Africa
Established operational depth
East Africa
Local fieldwork capability
West Africa
Consumer and specialist research
Central and North Africa
Project-specific market delivery
Cape Town · Atlantic coast
Local trade and culture
Johannesburg sunset
Transport and urban movement
Coast, city and community
Quality without compromise
Fast enough to be useful. Rigorous enough to be trusted.
Speed matters only when the resulting evidence is reliable. Our quality controls help identify irregularities early and protect the integrity of the final data.
Respondent and sample validation
Screening, eligibility, quotas and sample controls protect the integrity of respondent selection.
Interview and audio review
Selected interviews and recordings are reviewed for authenticity, compliance and interviewer quality.
GPS and location controls
Geographic checks support face-to-face fieldwork where location is relevant to the research design.
Timing, routing and logic audits
Interview duration, routing and unusual answer patterns are monitored and investigated.
Back-checks and verification
Follow-up validation is applied according to the method, sample and risk profile of each assignment.
Selected experience
Evidence of delivery—not generic claims.
Illustrative assignments reflecting the scale, complexity and methodological range FGI is equipped to manage.
Lesotho and Eswatini
3,000
National public-opinion interviews
Two nationally representative studies delivered across 200 sampled clusters with multilingual CAPI fieldwork, training and central quality oversight.
South Africa
600
Multilingual audience-insights interviews
CATI research delivered across selected audience groups in English, isiZulu and isiXhosa, supported by structured call tracking and quality review.
South Africa
Multi-
province
province
Public-health fieldwork delivery
Sensitive-topic CAPI research coordinated across Gauteng, KwaZulu-Natal and Eastern Cape with respondent targeting, sampling controls and interviewer guidance.
How FGI works
A clear route from business question to usable evidence.
Every project is built around the decision you need to make, the audience you need to understand and the evidence required.
Define the decision
Clarify the objective, markets, audience, timing and required outputs.
Design the study
Recommend the methodology, sample, recruitment approach and controls.
Set up and test
Finalise questionnaires, translations, systems, training and piloting.
Collect and control
Manage fieldwork with active progress tracking and quality assurance.
Interpret and deliver
Convert verified evidence into clear findings, implications and next steps.
Who we support
Research delivery for organisations that need credible evidence.
Corporate and commercial clients
Research and consulting agencies
Government and public institutions
NGOs, universities and development partners
Can FGI manage nationally representative studies?
Yes. FGI has experience delivering nationally representative
and large-scale studies, including sample implementation,
multilingual fieldwork, quality management, data validation
and reporting.
Does FGI work as a confidential fieldwork partner?
Yes. FGI can operate as a confidential in-market or multi-market
fieldwork partner for agencies, consultancies, universities and
international organisations.
How quickly can a project be delivered?
Timing depends on market coverage, methodology, sample size,
recruitment complexity and reporting scope. Smaller rapid studies
may be completed within days, while larger assignments are
delivered against an agreed, quality-controlled timetable.
Can FGI recruit specialist or hard-to-reach audiences?
Yes. FGI has experience recruiting consumers, professionals,
business decision-makers, public-sector stakeholders and other
specialist or geographically dispersed groups.
Tell us what you need to understand.
Share your markets, audience, objectives, timing and budget. We will recommend a practical research approach and provide a clear proposal.