The FGI Africa business operates off a technology platform that enable the collection of market research data through cellular networks, the Internet and telephone. This allows the company to find answers to questions in the quickest possible time with no impact on quality. FGI’s electronic data collection platform enables its fieldworkers to move freely & quickly to any interview site, thereby optimizing the efficient collection of market intelligence from multiple sources, including deep rural areas and markets throughout Africa.
FGI is based in Johannesburg with a satellite office in Durban. The business employs at its head office a permanent staff of market researchers, project managers, data managers and quality controllers. The FGI business contracts a team of fieldworkers operating in every province in South Africa. The FGI business entered the African continent in 2010 and has setup strategic partnerships with local in-market suppliers in 46 markets since then.