Great for lower budgets and smaller campaigns, web or online interviews allow respondents to answer the survey in their own time, at their own pace, and is fabulous for targeting higher LSM target market groups.
With the benefit that they can be completed in total privacy, in the respondent’s own time, web or online interviews are only really suited to higher target market LSM groups, as they require access to an active Internet line and devices or technology.
As with many digital distribution media, online surveys and interviews can show very low response rates and as a result, quantitative data results can be skewed.
Best used with existing and current client lists, online surveys are anonymous and confidential, making then great for use in internal employee satisfaction and feedback surveys.
What’s more they do not take a long time to complete and can be stop-started as your employees have time to get around to them between tasks.