Freshly Ground Insights

In an instant

Web or Online Interviews

Great for lower budgets and smaller campaigns, web or online interviews allow respondents to answer the survey in their own time, at their own pace, and is fabulous for targeting higher LSM target market groups.

With the benefit that they can be completed in total privacy, in the respondent’s own time, web or online interviews are only really suited to higher target market LSM groups, as they require access to an active Internet line and devices or technology.

As with many digital distribution media, online surveys and interviews can show very low response rates and as a result, quantitative data results can be skewed.

Best used with existing and current client lists, online surveys are anonymous and confidential, making then great for use in internal employee satisfaction and feedback surveys.

What’s more they do not take a long time to complete and can be stop-started as your employees have time to get around to them between tasks.

Contact Details

Prenash Govender

Cell: 072 911 2943
Email: prenashg@fgi.co.za

Graeme Pitt

Cell: 083 415 1671
Email: graemep@fgi.co.za

  • At Freshly Ground Insights, we've developed foolproof strategies that allow us to capture qualitative and quantitative consumer data and research
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  • Our B2B and business research strategies can help you get the real truth out of your current client base and
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  • Our streamlined product research methodology will allow you to research the impact and feasibility of any product distribution strategy into
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  • As providers and controllers of various kinds of client and consumer information and data, including data subject to transborder data
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  • Fantastic for reaching low and middle LSM target market groups, face to face interviews are powerful tool for gathering market
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  • With cellphone penetration across the LSM target markets and age groups across South Africa, telephone interviews are a more cost-effective
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  • For more extensive research projects, including those in the academic fields, Freshly Ground Insights offers an in-depth interview service, where
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  • From testing varieties and packaging to an advertising concept, focus groups allow you to see the influence of crowd mentality
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  • Our trained, vetted and qualified field agents will mirror the desired target market in dress and appearance, helping those interviewed
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  • Video interviews, or Vox Pops, allow you to bring the life and experience of your market research efforts back into
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  • Great for lower budgets and smaller campaigns, web or online interviews allow respondents to answer the survey in their own
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  • With campaign measurement, we'll look at the combined effect of your full marketing mix and your target market and help
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  • Our geomarketing services and tools can help you identify consumer demographics and purchasing trends, and can even help you identify
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