Freshly Ground Insights

In an instant

Product Research

Our streamlined product research methodology will allow you to research the impact and feasibility of any product distribution strategy into Africa and South Africa, allowing you to reduce inefficiencies and grow sales.

We’ll work alongside to analyse and understand your entire supply chain strategy, helping you to identify:

  • High interest and high worth geographical target market areas
  • Which resellers in an area are performing the best
  • Inefficiencies that are costing you money and time
  • Opportunities to move into new markets, or expand your reach into existing markets
  • Potential ways to increase revenue and sales

We’ll take into account all your marketing channels and supply chain streams, helping you structure a process and methodology that will enable you to get the answers you need to grow your reach – and ultimately your bottom line.

This collated information can then be presented to your board or exco and other relevant decision makers, in a clear and concise format, so that they are empowered with the information they need to be able to make key business strategy decisions around distribution, marketing and sales.

Contact Details

Prenash Govender

Cell: 072 911 2943
Email: prenashg@fgi.co.za

Graeme Pitt

Cell: 083 415 1671
Email: graemep@fgi.co.za

  • At Freshly Ground Insights, we've developed foolproof strategies that allow us to capture qualitative and quantitative consumer data and research
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  • Our B2B and business research strategies can help you get the real truth out of your current client base and
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  • Our streamlined product research methodology will allow you to research the impact and feasibility of any product distribution strategy into
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  • As providers and controllers of various kinds of client and consumer information and data, including data subject to transborder data
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  • Fantastic for reaching low and middle LSM target market groups, face to face interviews are powerful tool for gathering market
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  • With cellphone penetration across the LSM target markets and age groups across South Africa, telephone interviews are a more cost-effective
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  • For more extensive research projects, including those in the academic fields, Freshly Ground Insights offers an in-depth interview service, where
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  • From testing varieties and packaging to an advertising concept, focus groups allow you to see the influence of crowd mentality
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  • Our trained, vetted and qualified field agents will mirror the desired target market in dress and appearance, helping those interviewed
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  • Video interviews, or Vox Pops, allow you to bring the life and experience of your market research efforts back into
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  • Great for lower budgets and smaller campaigns, web or online interviews allow respondents to answer the survey in their own
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  • With campaign measurement, we'll look at the combined effect of your full marketing mix and your target market and help
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  • Our geomarketing services and tools can help you identify consumer demographics and purchasing trends, and can even help you identify
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