Freshly Ground Insights

In an instant

B2B & Business Research

Our B2B and business research strategies can help you get the real truth out of your current client base and employees, in a way that will encourage greater truth, and find the answers that will allow you to grow your market share and ultimately your bottom line.

Whether you’re looking to iron operational or service inefficiencies, roll out a new strategy or measure the efficacy and reach of a marketing campaign, Freshly Ground Insights can help you reach the target market you need to reach and get the answers you need to obtain.

Our trained and professional business field agents will accurately and professionally represent your brand image and will be fully briefed in order to ensure that you only get the most pertinent and relevant answers to your pressing business and strategy questions.

What’s more, our smart and interactive technology interface will ensure that interviewers do not waste respondents’ time by answering questions that have already been invalidated by a previous answer e.g. if the respondent says that there is no company fleet, any questions pertaining to that will automatically be hidden from the question sheet.

What’s more our smart validation software will not allow a respondent to give conflicting answers, and will show an error to the interview if conflicting lots of information have been received. This means you can say goodbye to having to strike a respondent’s answers because of an information conflict.

Contact Details

Prenash Govender

Cell: 072 911 2943
Email: prenashg@fgi.co.za

Graeme Pitt

Cell: 083 415 1671
Email: graemep@fgi.co.za

  • At Freshly Ground Insights, we've developed foolproof strategies that allow us to capture qualitative and quantitative consumer data and research
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  • Our B2B and business research strategies can help you get the real truth out of your current client base and
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  • Our streamlined product research methodology will allow you to research the impact and feasibility of any product distribution strategy into
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  • As providers and controllers of various kinds of client and consumer information and data, including data subject to transborder data
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  • Fantastic for reaching low and middle LSM target market groups, face to face interviews are powerful tool for gathering market
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  • With cellphone penetration across the LSM target markets and age groups across South Africa, telephone interviews are a more cost-effective
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  • For more extensive research projects, including those in the academic fields, Freshly Ground Insights offers an in-depth interview service, where
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  • From testing varieties and packaging to an advertising concept, focus groups allow you to see the influence of crowd mentality
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  • Our trained, vetted and qualified field agents will mirror the desired target market in dress and appearance, helping those interviewed
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  • Video interviews, or Vox Pops, allow you to bring the life and experience of your market research efforts back into
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  • Great for lower budgets and smaller campaigns, web or online interviews allow respondents to answer the survey in their own
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  • With campaign measurement, we'll look at the combined effect of your full marketing mix and your target market and help
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  • Our geomarketing services and tools can help you identify consumer demographics and purchasing trends, and can even help you identify
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